The main advantage of Pay per click adverting is that you only pay for actual click...
Pay-per-click advertising is a very economical compared to other advertising tools on the Internet. You pay only when a visitor clicks on your ad and goes to either your web site or to the website of which you are an affiliate of. The advantage of pay per click advertising is that you do not need a website, and this is an ideal way for home business beginners to earn money on a low budget.
The main advantage of Pay per click adverting is that you only pay for actual clicks on your ads. Pay per click internet advertising lists your ads according to your bids on your keywords. Of course, ads which pay more are ranked higher.
Google Adwords and Yahoo Search Marketing are the two most popular Pay per Click programs on the net.
Another advantage of Pay per Click programs is that you can constantly monitor the progress of your ads, edit your keywords, change the bids on your keywords, and Change the Daily Budget (You can set a daily budget for your ads. After your daily budget gets exhausted, your ads stop running. On that day) this can be done anytime and any number of times. If you find your ads are not working for you, you can pause the ad or simply delete it.
Before you actually launch on a pay per click advertising, make sure to check out your competition. It will give you a good idea as to how to structure your ad. Also make out a list of keywords with which you want to link your product. A useful tip is to try out Wordtracker’s trial package to get the necessary keywords. You can also get the KEI (Keyword Effectiveness Index) here which will allow you to determine the niche keyword and not get lost in a sea of keywords. This is a very effective tool to determine the competition of the keywords and gives you a good idea as to which keywords to bid for to get targeted audience to click your ads at an economical price.
The Pay per Click advertising allows you to test market your future campaigns. If you intend to launch a full fledged website , Pay per Click advertising allows you to test the waters. You can analyse your keywords and find out which works for you best you can also test viability of the products for which you are an affiliate of.
Pay per Click advertising not only helps you in earning money but can also be a very effective marketing and information tool for your future businesses.
To your success
The Elder Guru
chauncey Penfold
337-856-9461
skype chauncey.penfold
Vacation-4-free
Saturday, February 11, 2012
Wednesday, February 8, 2012
A Brief History About Downloading Music.
Summary:
Downloading music is a process whereby music files are opened on the Internet and saved for future use. This has become one of the worlds greatest online pastimes during recent years, and the popularity of downloading music continues to grow.
Ironically, however, downloading music did not start off in the most positive light. As a matter of fact, it was considered quite illegal, and many file-sharing technologies, such as peer-to-peer networks, provided countless music to ..
Keywords:
downloading music
Downloading music is a process whereby music files are opened on the Internet and saved for future use. This has become one of the worlds greatest online pastimes during recent years, and the popularity of downloading music continues to grow.
Ironically, however, downloading music did not start off in the most positive light. As a matter of fact, it was considered quite illegal, and many file-sharing technologies, such as peer-to-peer networks, provided countless music to the public free of charge and without the permission of either the artists or the music copyright owners. One famous site known for this, Napster, was incited for breaking copyright laws and told to shut down. According to the Recording Industry Association of America RIAA, this practice was not only unlawful; it was hurting sales for the music industry—downloading music from the Internet exceeded sales of CDs and videos in some countries. Many lawsuits ensued, and yet other sites were ordered to shut down.
Several artists cried out at the practice of downloading music. They felt betrayed, since their hard-earned music was being passed along without profit and without their permission. They felt disrespected and ripped off!
Eventually, there was a solution that would keep downloading music an active pastime. Legal digital downloads became popular through iTunes in 2003, and downloading music from the Internet increased exponentially, setting new records in sales. One example of this is Gnarls Barkley’s Crazy, which landed a position at the top of the U.K. Singles Chart solely on the distribution of downloading music. Napster is back online, too.
Interestingly enough, many of the artists themselves got in on the online game of downloading music, and now lots of their music is available on their personal and commercial sites. These downloads, however, are either brief previews or low-quality sampling—enough for the artists to market their music to those who prefer downloading music, and also to make money online as well as through music outlets!
Downloading music has been a rather shaky business for many, but due to compromise and technological advances, this practice will continue for some time to come!
Enjoy the Music
The Elder Guru
Chauncey Penfold
337-856-9461
Computer-giveaway
Downloading music is a process whereby music files are opened on the Internet and saved for future use. This has become one of the worlds greatest online pastimes during recent years, and the popularity of downloading music continues to grow.
Ironically, however, downloading music did not start off in the most positive light. As a matter of fact, it was considered quite illegal, and many file-sharing technologies, such as peer-to-peer networks, provided countless music to ..
Keywords:
downloading music
Downloading music is a process whereby music files are opened on the Internet and saved for future use. This has become one of the worlds greatest online pastimes during recent years, and the popularity of downloading music continues to grow.
Ironically, however, downloading music did not start off in the most positive light. As a matter of fact, it was considered quite illegal, and many file-sharing technologies, such as peer-to-peer networks, provided countless music to the public free of charge and without the permission of either the artists or the music copyright owners. One famous site known for this, Napster, was incited for breaking copyright laws and told to shut down. According to the Recording Industry Association of America RIAA, this practice was not only unlawful; it was hurting sales for the music industry—downloading music from the Internet exceeded sales of CDs and videos in some countries. Many lawsuits ensued, and yet other sites were ordered to shut down.
Several artists cried out at the practice of downloading music. They felt betrayed, since their hard-earned music was being passed along without profit and without their permission. They felt disrespected and ripped off!
Eventually, there was a solution that would keep downloading music an active pastime. Legal digital downloads became popular through iTunes in 2003, and downloading music from the Internet increased exponentially, setting new records in sales. One example of this is Gnarls Barkley’s Crazy, which landed a position at the top of the U.K. Singles Chart solely on the distribution of downloading music. Napster is back online, too.
Interestingly enough, many of the artists themselves got in on the online game of downloading music, and now lots of their music is available on their personal and commercial sites. These downloads, however, are either brief previews or low-quality sampling—enough for the artists to market their music to those who prefer downloading music, and also to make money online as well as through music outlets!
Downloading music has been a rather shaky business for many, but due to compromise and technological advances, this practice will continue for some time to come!
Enjoy the Music
The Elder Guru
Chauncey Penfold
337-856-9461
Computer-giveaway
Saturday, February 4, 2012
14 Tips For Writing an Effective Online Survey
Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.
1) Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. If a question is not important enough to include in your report on the survey’s findings, then remove the question. Try to envision each question as its own specific theory that you are testing.
In addition, research has shown that people skim and skip on the web because it is difficult to read lots of heavily condensed text on a computer screen. Most users do not want to scroll through a long page of text, so your online survey completion rate will be higher if the survey is short and succinct.
2) Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.
3) Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers. This is better than asking, “Do you need more time to finish the unit and accompanying questions?” with yes or no as possible responses.
4) Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform cannot be done with these particular question results.
5) Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups, and more often than not, are less expert in the field than you are.
6) Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
7) Relax your grammar a bit so your questions do not sound too formal. For instance, the word “who” is often acceptable when “whom” is technically correct.
8) Be sure to ask only one question at a time and put them in a logical order. Questions like “If you scored less than 70% on the test and you have taken the test another time previous to this, what do you think would help you receive an 80% or above the next time you take the test?” will be difficult for respondents to answer and even more challenging for you to interpret.
9) Avoid double negatives, difficult concepts, and specific recall questions. Respondents are easily perplexed when trying to interpret the meaning of a question that uses double negatives. Respondents can also become quickly overwhelmed and lose detail of events or circumstances that are farther back in time. Most importantly, if the survey is too complex and/or difficult to fill out, respondents won’t complete it!
10) Try to use more closed-ended questions, with no more than one or two open-ended questions. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from.
Open-ended questions require a written response. An excessive number of open-ended questions can wear down the respondent and reduce the quality of the answers they provide.
11) Scaled response questions should have answers that are at balanced, comparable intervals. For example, offering choices of excellent, very good, good, and terrible would cause you to miss important information in between the values of good and terrible.
12) Whenever possible, responses should be developed as discrete amounts instead of general statements of quantities, with specific options from which to choose. It’s better to ask, “How many times a month do you go to the movies?” “0”, “1 to 3 times a month”, “3 to 5 times a month or more”, instead of “How often do you go to movies?” “Almost never”, “one and a while”, “I am there at least once a week”, etc.
13) Name your survey and write a brief introduction. Providing a survey name and a brief introduction are good ways to give your respondents some background and a frame of reference. It also prepares them for what is to come.
14) Craft a well-written subject line for the email you send with the survey to capture your respondents’ attention.
While not exhaustive, the points listed above are enough to get you started in the right direction. In summary, a well-written online survey has higher completion rates and is an effective method for gathering information.
Best regards
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey Penfold
Money-machine
1) Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. If a question is not important enough to include in your report on the survey’s findings, then remove the question. Try to envision each question as its own specific theory that you are testing.
In addition, research has shown that people skim and skip on the web because it is difficult to read lots of heavily condensed text on a computer screen. Most users do not want to scroll through a long page of text, so your online survey completion rate will be higher if the survey is short and succinct.
2) Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.
3) Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers. This is better than asking, “Do you need more time to finish the unit and accompanying questions?” with yes or no as possible responses.
4) Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform cannot be done with these particular question results.
5) Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups, and more often than not, are less expert in the field than you are.
6) Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
7) Relax your grammar a bit so your questions do not sound too formal. For instance, the word “who” is often acceptable when “whom” is technically correct.
8) Be sure to ask only one question at a time and put them in a logical order. Questions like “If you scored less than 70% on the test and you have taken the test another time previous to this, what do you think would help you receive an 80% or above the next time you take the test?” will be difficult for respondents to answer and even more challenging for you to interpret.
9) Avoid double negatives, difficult concepts, and specific recall questions. Respondents are easily perplexed when trying to interpret the meaning of a question that uses double negatives. Respondents can also become quickly overwhelmed and lose detail of events or circumstances that are farther back in time. Most importantly, if the survey is too complex and/or difficult to fill out, respondents won’t complete it!
10) Try to use more closed-ended questions, with no more than one or two open-ended questions. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from.
Open-ended questions require a written response. An excessive number of open-ended questions can wear down the respondent and reduce the quality of the answers they provide.
11) Scaled response questions should have answers that are at balanced, comparable intervals. For example, offering choices of excellent, very good, good, and terrible would cause you to miss important information in between the values of good and terrible.
12) Whenever possible, responses should be developed as discrete amounts instead of general statements of quantities, with specific options from which to choose. It’s better to ask, “How many times a month do you go to the movies?” “0”, “1 to 3 times a month”, “3 to 5 times a month or more”, instead of “How often do you go to movies?” “Almost never”, “one and a while”, “I am there at least once a week”, etc.
13) Name your survey and write a brief introduction. Providing a survey name and a brief introduction are good ways to give your respondents some background and a frame of reference. It also prepares them for what is to come.
14) Craft a well-written subject line for the email you send with the survey to capture your respondents’ attention.
While not exhaustive, the points listed above are enough to get you started in the right direction. In summary, a well-written online survey has higher completion rates and is an effective method for gathering information.
Best regards
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey Penfold
Money-machine
Tuesday, January 31, 2012
8 Guidelines For Usability Testing
In professional web design circles, the usability testing session has become an essential component of any major project. Similar to focus groups in brand development and product launches, usability testing offers a rare opportunity to receive feedback from the very people the website is aimed at - before it's too late to do anything about it.
But how can you get the most from these usability testing sessions?
1. Choosing Your Subjects
As with any market research project, the results will only be as good as the people you test. Do not test people from your own company, or friends and family. Go to a market research firm or temp agency and ask them to source participants to a certain profile. Make sure the market research firm does not provide the name of the company or any other details that will cloud the judgment of the participants.
2. Before The Usability Testing
As with everything in life, first impressions are vital. Each participant must be put at ease. Remember, the usability testing session is often an extremely artificial environment and, for the most beneficial and informative results, we want them to behave as if they were using the site at home or work.
Provide clear instructions on how to get to the usability testing location, and if necessary meet the participants at local stations. Do not use terms such as ‘usability testing’ or ‘market research’, as these can confuse and put people on edge. Also, ensure that participants know how long the usability testing will take, and the type of tasks they will be expected to perform.
After the initial greeting and welcoming drinks, there are always legal forms that must be signed. It is essential that these are written in plain English, and are as short as possible. The last thing any nervous usability testing subject wants is to be given a contract that looks like they're signing their soul away. All you want is for them to be reassured that the tests are completely confidential, and for permission to use the data generated during the test as part of our results. So tell them that.
3. Beginning The Usability Testing
Before diving into key tasks, get the user familiar with the environment. Tell them the website's name and URL, and ask them for initial feedback on what they would expect from the site or what they would like the site to be. Make note of any terms or phrases they use - this not only demonstrates you are taking their feedback seriously, but may provide useful tips as to possible labels for key functionality or navigation.
Next, let them look at the website they are testing. Gauge their first impressions before allowing them to familiarise themselves with the site.
These few simple tasks will help convince the participant that the usability testing will not be difficult and, perhaps most importantly, that they're not the ones being tested.
4. Choosing Tasks
Set tasks that are essential to the new site's success, such as:
Buying products
Paying bills
Contacting the client
Remember, you're not looking for an ego massage. The site was built for a reason - can your target audience do what you need them to do?
It's also a good idea to ask the user to suggest tasks. While this gives another indication of their expectations and requirements, it may suggest new functionality or priorities.
5. How To Word Tasks
People tend to perform more naturally if you provide them with scenarios rather than instructions. When giving them tasks, you should use phrases like ‘Scenario A has occurred, and you need to ring the company urgently - find the telephone number’. This is far better than ‘find the contact us section of the site’.
6. Presenting Tasks
Only give participants one task at a time. More than this may intimidate them, or alter their approach to the test.
If the user is required to use inputs from outside the test (e.g. an email giving them a password to the site), give them these inputs in the form they will be presented. This will provide useful feedback on all elements of the process, rather than simply the site.
7. How To Behave During The Usability Testing
It's essential that you remember that it's the website that is being tested, not you or the subject. Any feedback you get is valuable - make sure the participant knows this. If they can't do something, make sure they know it's not their fault.
You must stay quiet and out of sight during the test. You must not alter the test results by providing clues, suggesting directions or by reacting to things they say or do. All feedback you give must be neutral. Do not start shaking your head or huffing, however tempting it might be!
The only time you should speak is to help the participant give an opinion, or to clarify a response. If in doubt, shut up!
Given the investment made in the project, clients often find it difficult to be quiet during tests. If your client wants to be present, put them in another room with an audio/video link.
8. After The Usability Testing
After all the tasks have been completed, you should gather as much information as possible. Asking for overall impressions of the site will allow you to judge whether expectations have been met, and whether the participant's view of the client or site has changed during the process.
Always ask for suggestions - this not only demonstrates the value you place on their thoughts, but may provide insights into how the site can better support the user.
Finally, ask the participant what they remember about the site structure and functions of the site. Clear recollection will confirm that the site is structured logically and help identify any labeling issues you may have missed.
To your success
The Elder Guru
Chauncey Penfold
337-856-9461
computer-giveaway
But how can you get the most from these usability testing sessions?
1. Choosing Your Subjects
As with any market research project, the results will only be as good as the people you test. Do not test people from your own company, or friends and family. Go to a market research firm or temp agency and ask them to source participants to a certain profile. Make sure the market research firm does not provide the name of the company or any other details that will cloud the judgment of the participants.
2. Before The Usability Testing
As with everything in life, first impressions are vital. Each participant must be put at ease. Remember, the usability testing session is often an extremely artificial environment and, for the most beneficial and informative results, we want them to behave as if they were using the site at home or work.
Provide clear instructions on how to get to the usability testing location, and if necessary meet the participants at local stations. Do not use terms such as ‘usability testing’ or ‘market research’, as these can confuse and put people on edge. Also, ensure that participants know how long the usability testing will take, and the type of tasks they will be expected to perform.
After the initial greeting and welcoming drinks, there are always legal forms that must be signed. It is essential that these are written in plain English, and are as short as possible. The last thing any nervous usability testing subject wants is to be given a contract that looks like they're signing their soul away. All you want is for them to be reassured that the tests are completely confidential, and for permission to use the data generated during the test as part of our results. So tell them that.
3. Beginning The Usability Testing
Before diving into key tasks, get the user familiar with the environment. Tell them the website's name and URL, and ask them for initial feedback on what they would expect from the site or what they would like the site to be. Make note of any terms or phrases they use - this not only demonstrates you are taking their feedback seriously, but may provide useful tips as to possible labels for key functionality or navigation.
Next, let them look at the website they are testing. Gauge their first impressions before allowing them to familiarise themselves with the site.
These few simple tasks will help convince the participant that the usability testing will not be difficult and, perhaps most importantly, that they're not the ones being tested.
4. Choosing Tasks
Set tasks that are essential to the new site's success, such as:
Buying products
Paying bills
Contacting the client
Remember, you're not looking for an ego massage. The site was built for a reason - can your target audience do what you need them to do?
It's also a good idea to ask the user to suggest tasks. While this gives another indication of their expectations and requirements, it may suggest new functionality or priorities.
5. How To Word Tasks
People tend to perform more naturally if you provide them with scenarios rather than instructions. When giving them tasks, you should use phrases like ‘Scenario A has occurred, and you need to ring the company urgently - find the telephone number’. This is far better than ‘find the contact us section of the site’.
6. Presenting Tasks
Only give participants one task at a time. More than this may intimidate them, or alter their approach to the test.
If the user is required to use inputs from outside the test (e.g. an email giving them a password to the site), give them these inputs in the form they will be presented. This will provide useful feedback on all elements of the process, rather than simply the site.
7. How To Behave During The Usability Testing
It's essential that you remember that it's the website that is being tested, not you or the subject. Any feedback you get is valuable - make sure the participant knows this. If they can't do something, make sure they know it's not their fault.
You must stay quiet and out of sight during the test. You must not alter the test results by providing clues, suggesting directions or by reacting to things they say or do. All feedback you give must be neutral. Do not start shaking your head or huffing, however tempting it might be!
The only time you should speak is to help the participant give an opinion, or to clarify a response. If in doubt, shut up!
Given the investment made in the project, clients often find it difficult to be quiet during tests. If your client wants to be present, put them in another room with an audio/video link.
8. After The Usability Testing
After all the tasks have been completed, you should gather as much information as possible. Asking for overall impressions of the site will allow you to judge whether expectations have been met, and whether the participant's view of the client or site has changed during the process.
Always ask for suggestions - this not only demonstrates the value you place on their thoughts, but may provide insights into how the site can better support the user.
Finally, ask the participant what they remember about the site structure and functions of the site. Clear recollection will confirm that the site is structured logically and help identify any labeling issues you may have missed.
To your success
The Elder Guru
Chauncey Penfold
337-856-9461
computer-giveaway
Friday, January 27, 2012
10 Easy Steps for Getting Video On Your Business Website
I'm often asked, "I have no video training but I want to put video on my website to help promote my products and services what can I do?" Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or whatever video capturing tool you have and begin shooting. But here are a few tips for making your shoot successful and getting it up on your website.
1. Speak clearly,, and so that everyone watching can understand what your saying and what your product is about.
2. Make sure you have enough light so that you and your product can be seen. But be aware that you can also have to much light. So the best thing to do is to test your video and the area your going to be shot in. Make sure you look natural.
3. A microphone is important and you need to be heard. If your using a mini-dv camera you can easily get a microphone that can attach from the camera to your clothing. Use make sure you can't see the wire that connects the mica and the camera during your video.
4. Have FUN! No one wants to see a sour face on camera. So make sure you are having fun and that you SMILE. The better you come across on camera the more people would want to buy your product or services.
5. Don't use big words in your video presentation. Keep it short sweet and simple.
6. Once you've finished your recording, watch it. Make sure it's what you want and something that you'll feel proud to have on your website.
7. Now get the clip to your computer. Your camera will have instructions on how to upload the footage. Now you can get fancy and use one of the high end video editing products. But those take a long time to learn. So if your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit your clip to your licking. Don't use to make crazy effects keep it about you and your product.
8. Now once your clip is edited you need to output it to a web file. If your on a PC then output the file to a WMV. And if your on a MAC then output your clip to a .MOV file.
9. Upload it! If you don't have server space then use http://Video.Google.com or http://Youtube.com. You can easily upload your video to these services. Not only will you have the code to embed the file to your website but you will also allow others to see your video and your product who haven't been to your site yet. It will be as easy as CUT and PASTE to an HTML page.
10. Promote your video clip. Include links to your clip in your weekly newsletters. Send your clip to your friends, family, and business associates. Let them see the work you've done and ask them to pass it on to other friends. Son you'll notice that you have a ton of visitors watching your video and more traffic to your website.
Warm Regards
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Younghealthliving
1. Speak clearly,, and so that everyone watching can understand what your saying and what your product is about.
2. Make sure you have enough light so that you and your product can be seen. But be aware that you can also have to much light. So the best thing to do is to test your video and the area your going to be shot in. Make sure you look natural.
3. A microphone is important and you need to be heard. If your using a mini-dv camera you can easily get a microphone that can attach from the camera to your clothing. Use make sure you can't see the wire that connects the mica and the camera during your video.
4. Have FUN! No one wants to see a sour face on camera. So make sure you are having fun and that you SMILE. The better you come across on camera the more people would want to buy your product or services.
5. Don't use big words in your video presentation. Keep it short sweet and simple.
6. Once you've finished your recording, watch it. Make sure it's what you want and something that you'll feel proud to have on your website.
7. Now get the clip to your computer. Your camera will have instructions on how to upload the footage. Now you can get fancy and use one of the high end video editing products. But those take a long time to learn. So if your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit your clip to your licking. Don't use to make crazy effects keep it about you and your product.
8. Now once your clip is edited you need to output it to a web file. If your on a PC then output the file to a WMV. And if your on a MAC then output your clip to a .MOV file.
9. Upload it! If you don't have server space then use http://Video.Google.com or http://Youtube.com. You can easily upload your video to these services. Not only will you have the code to embed the file to your website but you will also allow others to see your video and your product who haven't been to your site yet. It will be as easy as CUT and PASTE to an HTML page.
10. Promote your video clip. Include links to your clip in your weekly newsletters. Send your clip to your friends, family, and business associates. Let them see the work you've done and ask them to pass it on to other friends. Son you'll notice that you have a ton of visitors watching your video and more traffic to your website.
Warm Regards
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Younghealthliving
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